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videoLayer B — Product (official app)official
Runway
Polished Gen-4 output — higher cost per usable clip
Runway Gen-4 consistently produces polished vertical ads. Often wins ad-format battles on finish quality, not always on cost per euro.
Official site →When to use
When the deliverable must look client-ready with minimal grading.
When not to use
Tight budget caps — see our budget battle for better value options.
Current models
- · Gen-4
Modes: text-to-video, image-to-video
Higher per-attempt cost; budget 2–3 gens minimum.
Best for
- Instagram ads
- Polished vertical creative
- Image-to-video from listing photos
Featured in battles